Platform & Features
The Subvert Platform serves as our economic and social engine. While we have ambitious goals for transforming the music industry, we recognize that these can't be realized unless we build a platform that people want to use. Creating a great product is a critical prerequisite to achieving our broader vision. Development of the Subvert Platform is already underway, progressing in tandem with our efforts to build a community of artists, supporters, labels, and workers. This parallel approach allows us to align our technical development with the evolving needs and insights of our growing community.
How does the Subvert Platform work?
The Subvert Platform will be an online marketplace where artists and labels can sell digital music, physical media, and merchandise directly to their audience. While development has started, the specific features and priorities will be influenced by input from our founding members.
Is Subvert a streaming platform?
No, Subvert is not a streaming platform. Subvert is designed to be an online marketplace where artists and labels can sell their music and merchandise directly to their supporters.
Our focus is on facilitating direct sales of:
- Digital downloads (tracks and albums)
- Physical media (vinyl records, CDs, cassettes)
- Merchandise (t-shirts, posters, etc.)
While the platform will include features for supporters to preview music before purchasing, it's not intended to be a streaming service like Spotify or Apple Music. Our goal is to create a marketplace that prioritizes fair compensation for artists and gives them more control over how their music is sold and distributed.
As we develop the platform, we'll continue to listen to feedback from our community of artists, labels, and supporters to ensure we're meeting their needs in the most effective way possible.
How does the Subvert Platform work for labels?
We're designing the Subvert Platform with both artists and labels in mind. As we develop, we'll be working closely with our Label-Members to ensure we're meeting their specific needs and incorporating necessary functionality.
Does selling music on the Subvert Platform prevent me from using other services, like Bandcamp or Spotify?
No, Subvert will not require exclusivity. Artists will be free to use other services alongside the Subvert Platform. Our goal is to provide a more beneficial alternative for artists — not to restrict their choices.
Does Subvert have any rights over my music?
No, Subvert will not claim any rights over your music. You'll retain full ownership and control over your intellectual property. Subvert will simply provide a platform for you to sell your work.
What types of products can I sell on the Subvert Platform?
The Subvert Platform is being designed to accommodate a variety of releases, including:
- Digital tracks and albums
- Physical media, such as CDs, vinyl records, and cassettes
- Merchandise like T-shirts, posters, and stickers
- Other digital and physical goods related to your music
As we develop, we'll be open to suggestions from our members for additional product types.