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Phase I: The First Brick
- Begin Development of Subvert Platform
- Form Cooperative Entity
- Form Initial Board of Directors
- First Transparency Report Released
- Release “Plan for the Artist-Owned Internet” physical zine
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Phase II: The Foundation
- Launch of Subvert’s Members-only Forum
- User Research Campaign & Codesign with Founding Members
- Continue Platform Development
- 1,000 Members
- Refinement of Cooperative Bylaws
- Fundraising Strategy Co-development with Members (Funding Townhall Series)
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Phase III: Soft Infrastructure
- 2,500 members
- Member Presentation: Platform Preview (Artist Page + Audio Player Experience)
- Member Presentation: Platform Preview (Album, Cart & Checkout Flow)
- Member Presentation: Platform Preview (Member Profiles & Collection Management)
- Fundraising
- Form Corporate Entity and Finalize Subvert Development Agreement
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Phase IV: Platform Launch
- 5,000 Members
- Nomination call: First Board of Directors election
- Conduct First Board of Directors election
- Host First Subvert Quarterly Town Hall
- Public Launch of Subvert Platform V1
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Horizon: 2026 - 2075
- Establish Subvert as the "Mondragon of Music"